S3 specializes in artwork design for every advertising application including internet banner design, Large format outdoor Billboards and macromedia flash animation design. At this day in age advertisement is not bound to print media but has expanded vastly to other mediums such as web, video and pod cast (audio). Billboard advertising is a high-impact way of getting your message across. It's also one of the most cost-effective ways to make sure everyone knows you mean business.
Billboard designs can be very tricky.
The right mixture of text and layout is very important!
The key thing is deciding is that who you want to reach with your advertising message and selecting the appropriate size billboard. Take into consideration the cost of various sizes of billboards. If your company has a physical location, use a smaller sign to direct traffic to your place of business. These are a few of the considerations a business should undermine before making a decision. We at S3 work out all of this legwork our selves providing our customers with time and resources to focus on their daily business needs.
One of the most effective billboard designs show high contrast in colors, limited text, and have a definite point of focus, which catches the eye. To achieve this, a fast growing design method dual masking is gaining popularity. This method has a drastic contrast that splits the billboard in half. The logo and main information are listed on one side, while the slogan (or message) and the minor contact information are listed on the other side.
This is a simple, yet effective method. No matter which side draws the initial attention, because of the drastic contrast between both sides of the billboard, the viewer naturally shifts their focus from one side to the other side of the billboard. In doing so, they are exposed to both the main and minor information of your company.
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